Building Brands for Women 50+
Gen X women are living longer and are focused on increased longevity. Throw in their financial affluence and influence as […]
The Longevity Opportunity
With a growing population of people over 50 (Gen X & Boomer) fresh consumer opportunities and markets are starting to emerge.
Model Agency: Oldushka, Russia
The fashion industry has ,gratefully, got it’s head around diversity putting a heavy full stop ethnicity, body shape and models
Beauty’s Fastest Spender: Gen X
Considering it thrives on selling ‘anti-ageing’ , the beauty sector continues to ignore women over 40 let alone 50+. Only
